Link building: how to promote a site with links
What is link building,and why is it needed? Do buying links still work? How not to fall under searchengine filters? Let's talk about cards.
What is link building?
Link building (from the English link - link, building- construction) is an increase in the number of external links leading to thesite. External (or back) are links to a resource from other sites, blogs, andforums. Link building is one of the popular SEO practices. Why is this needed?
Why is this needed?
The purpose of thesite is to receive traffic: visitors and customers. The site should be as highas possible in the search results to attract users, preferably in the top 5.According to Backlinko, only 9% of users go to the bottom of the first page ofthe search results, and 59% visit only the first page. The number of externallinks and their quality is one factor that affects the position of sites insearch results. Search engines believe that the more links to a resource, themore popular and better it is. Links signal that other portals trustinformation from the site.
They say link buildingdoesn't work anymore. This is true?
There are differentopinions of SEO specialists on this matter. The most common is this: qualitylinks to the site remain one of the critical factors by which search enginesrank resources in the search results. But in recent years, search engines havebeen increasingly focused on behavioral factors. Here is one of thecases from the end of 2021.
SEO specialists managed to bring the book's websiteto the top of search results for narrow queries in five months. In this case,the links not only boosted the site in search results, but users followed thelinks and bought the book.Link building worksnot only for SEO and sales. It also develops the brand. If a link to a site isoften found on authoritative resources, readers remember the company or person.
If we make goodcontent, people will link to us anyway. Is not it so?
Ideally, when otherresources themselves place links to your site. But for this, he must be famousand authoritative. So, many in their texts refer to RBC, Reddit, and Rosstat,but almost no one refers to the site of a local dairy or a blogger with athousand subscribers.
Most of the sites thatneed promotion are little known. Therefore, you have to get links:
Write articles, reviews, and interviews for the media.
Be placed in catalogs and maps.
Ask for feedback and share the link on social networks.
Where can you postlinks?
Here are some commontypes of sites where links are placed:
Thematic sites and mass media.Suppose the promoted resource is a website of a marketing agency. In that case, it is logical to write articles for publications about marketing and IT and put links to your help inside the materials. Often sites are willing to host helpful content for free.
Blogs. You can keep a company blog in Yandex. Zen, VC, journal, and other resources and leave links to your site. As a rule, such a blog is free. Sites with reviews. It is better if real customers leave reviews. How to motivate them to do this - read our SERM guide.
Social networks. Grateful customers can leave links to the site and reviews about the company. A blogger or community page advertising post will add "weight" to the site.
Maps in Yandex and Google. When creating a card on a map in Yandex. The directory or Google My Business will leave a link to the company's website.
Thematic forums. Here links should benefit people. Don't post useless ads.
Is it possible to buymany links on other resources at once?.
Can purchasebacklinks from exchanges such as Sape, GoGetLinks, and Miralinks. Exchangeswork differently. So, on Sape, you can buy placement on other sites of oneoffer with your link. On Miralinks, you can buy the publication of an articlewith a link. You need to write the material or order it from the site. I willpost it to you.
One link on theexchange can cost from 30 to 10,000 rubles. The price depends on the quality ofthe content, site traffic, and concentration of the target audience. Itis vital that for the placement, you need to choose high-quality and relevantresources for your subject.
Can search enginespunish you for buying links?
Yes, bulk buying linksis called link spam. The search engines are fighting him. You can not increasethe reference mass dramatically - this is unnatural. If search robots suspect asite of cheating links, it may fall under the filters. It will not be shown inthe search results, and the pages will lose high positions. In this case, youwill first have to remove the site from the filters and start promoting it again.
You need to combinedifferent sources and monitor their quality. The more links to the site areplaced in authoritative and popular sources, the better search robots respondto the site.
Any tips for effectivelink building?
Yes, and there aremany. Here are some tips from two sources.
Yandex. Help hasinformation on how to format external links:
links should have an adequate and meaningful description;
it is helpful to add a suitable keyphrase to the link;
it is better to register in directories in which there is moderation and there is little advertising;
Links should help people, not confuse or get in the way.
According toBacklinko, external links work best if:
the site on which the backlink is published is hosted on the old domain;
link posted by a competitor. That is, on a site that appears in the search for the same queries as the advertised resource;
links lead from areas of different types, and not only, for example, from reviews;
links are placed on other sites and not on one; the link is located at the beginning of the text, not at the end;
link information is relevant to the article and the entire site.
What is link building?
Link building (from the English link - link, building- construction) is an increase in the number of external links leading to thesite. External (or back) are links to a resource from other sites, blogs, andforums. Link building is one of the popular SEO practices. Why is this needed?
Why is this needed?
The purpose of thesite is to receive traffic: visitors and customers. The site should be as highas possible in the search results to attract users, preferably in the top 5.According to Backlinko, only 9% of users go to the bottom of the first page ofthe search results, and 59% visit only the first page. The number of externallinks and their quality is one factor that affects the position of sites insearch results. Search engines believe that the more links to a resource, themore popular and better it is. Links signal that other portals trustinformation from the site.
They say link buildingdoesn't work anymore. This is true?
There are differentopinions of SEO specialists on this matter. The most common is this: qualitylinks to the site remain one of the critical factors by which search enginesrank resources in the search results. But in recent years, search engines havebeen increasingly focused on behavioral factors. Here is one of thecases from the end of 2021.
SEO specialists managed to bring the book's websiteto the top of search results for narrow queries in five months. In this case,the links not only boosted the site in search results, but users followed thelinks and bought the book.Link building worksnot only for SEO and sales. It also develops the brand. If a link to a site isoften found on authoritative resources, readers remember the company or person.
If we make goodcontent, people will link to us anyway. Is not it so?
Ideally, when otherresources themselves place links to your site. But for this, he must be famousand authoritative. So, many in their texts refer to RBC, Reddit, and Rosstat,but almost no one refers to the site of a local dairy or a blogger with athousand subscribers.
Most of the sites thatneed promotion are little known. Therefore, you have to get links:
Write articles, reviews, and interviews for the media.
Be placed in catalogs and maps.
Ask for feedback and share the link on social networks.
Where can you postlinks?
Here are some commontypes of sites where links are placed:
Thematic sites and mass media.Suppose the promoted resource is a website of a marketing agency. In that case, it is logical to write articles for publications about marketing and IT and put links to your help inside the materials. Often sites are willing to host helpful content for free.
Blogs. You can keep a company blog in Yandex. Zen, VC, journal, and other resources and leave links to your site. As a rule, such a blog is free. Sites with reviews. It is better if real customers leave reviews. How to motivate them to do this - read our SERM guide.
Social networks. Grateful customers can leave links to the site and reviews about the company. A blogger or community page advertising post will add "weight" to the site.
Maps in Yandex and Google. When creating a card on a map in Yandex. The directory or Google My Business will leave a link to the company's website.
Thematic forums. Here links should benefit people. Don't post useless ads.
Is it possible to buymany links on other resources at once?.
Can purchasebacklinks from exchanges such as Sape, GoGetLinks, and Miralinks. Exchangeswork differently. So, on Sape, you can buy placement on other sites of oneoffer with your link. On Miralinks, you can buy the publication of an articlewith a link. You need to write the material or order it from the site. I willpost it to you.
One link on theexchange can cost from 30 to 10,000 rubles. The price depends on the quality ofthe content, site traffic, and concentration of the target audience. Itis vital that for the placement, you need to choose high-quality and relevantresources for your subject.
Can search enginespunish you for buying links?
Yes, bulk buying linksis called link spam. The search engines are fighting him. You can not increasethe reference mass dramatically - this is unnatural. If search robots suspect asite of cheating links, it may fall under the filters. It will not be shown inthe search results, and the pages will lose high positions. In this case, youwill first have to remove the site from the filters and start promoting it again.
You need to combinedifferent sources and monitor their quality. The more links to the site areplaced in authoritative and popular sources, the better search robots respondto the site.
Any tips for effectivelink building?
Yes, and there aremany. Here are some tips from two sources.
Yandex. Help hasinformation on how to format external links:
links should have an adequate and meaningful description;
it is helpful to add a suitable keyphrase to the link;
it is better to register in directories in which there is moderation and there is little advertising;
Links should help people, not confuse or get in the way.
According toBacklinko, external links work best if:
the site on which the backlink is published is hosted on the old domain;
link posted by a competitor. That is, on a site that appears in the search for the same queries as the advertised resource;
links lead from areas of different types, and not only, for example, from reviews;
links are placed on other sites and not on one; the link is located at the beginning of the text, not at the end;
link information is relevant to the article and the entire site.